Marine tourism is exploding — but operators still use WhatsApp and prayer. While Booking.com bleeds reefs dry at 25% commissions, BluePass charges 17.5% and saves the ocean.
of $500K target
⚡ Momentum building — 3 new commits this week alone
Not another travel startup. A platform play in the fastest-growing tourism vertical, built where the demand is exploding.
Marine tourism is bigger than Iceland's entire economy — yet there's no Booking.com equivalent. Southeast Asia's 17,000+ islands have world-class diving but Stone Age booking infrastructure. We're not disrupting. We're building the category.
Raja Ampat, Komodo, Banda Sea — the world's best diving, never been digitized. While competitors fight over saturated markets, we're building the platform for Earth's most biodiverse marine regions. First to market = winner takes all.
50+ operators signed before we've even launched. These aren't letters of intent — they're paying customers waiting for the platform to go live. We're not building it and hoping they'll come. They're already here.
SaaS + marketplace commission. Operators pay monthly for tools; travelers pay per booking. Two revenue streams from day one.
Not a bolt-on — conservation is baked into the business model. 8% of every booking funds reef restoration and marine protected areas. Protect the product.
Operators become creators — publishing content, building audiences, and driving organic bookings. Platform network effects that compound.
$36B flows through marine tourism annually — yet operators spend 60% of their time on admin instead of the ocean. WhatsApp chaos. Manual booking tracking. Payment coordination nightmares. They're drowning in spreadsheets while travelers drift to OTAs that bleed them dry.
A dive master in Raja Ampat wakes up to a flood of WhatsApp: booking requests, payment confirmations, "is the boat full?", "what should I bring?". He manages it all in his head — or not at all. 40% of demand evaporates into friction. No system. No sanity. No life.
Skippers should be skippering. Dive masters should be diving. Instead they're scheduling, invoicing, chasing payments, coordinating transport — all manually, all day. The ocean business has become a desk job. No wonder operator burnout is endemic.
Booking.com takes 25% because operators have no alternative. That $500 on a $2,000 liveaboard? Gone to Google ads. Operators hate it. Travelers pay more. Reefs get nothing. Everyone loses except the middlemen.
76% of the world's coral species live in the Coral Triangle. But $36B in tourism revenue funds $0 in conservation. Operators are too busy with admin to advocate. Travelers don't know where their money goes. The goose is dying while everyone fights over golden eggs.
We give operators the tools to run their business and travelers the platform to discover and book the ocean.
Search, compare, and book dive trips, snorkel tours, liveaboards, and marine experiences in one place.
SaaS tools for scheduling, inventory, payments, crew management, and customer communication.
Secure online payments with instant settlements. No more cash-only operations or bank transfers.
Start where the biodiversity is richest, expand where marine tourism is growing fastest. A methodical land-grab of the world's best dive sites.
Now: Raja Ampat, Komodo, Banda Sea. The crown jewels. 76% of coral biodiversity. Perfect wedge into marine tourism.
2027: Bali, Sulawesi, Philippines. Regional scale. 300+ operators. $2M+ ARR. The Southeast Asia marine hub.
2028+: Thailand, Maldives, Great Barrier Reef, Caribbean. The platform for every major dive destination on Earth.
BluePass charges LESS than industry standard OTAs — and 8% of our commission goes directly to marine conservation. Everyone wins except our competitors.
💰 For Every $1,000 Booking
$250
Booking.com Commission
→ Google Ads
→ Meta Ads
→ $0 to ocean
$175
BluePass Commission
→ $80 to ocean
→ $95 to platform
→ Reefs protected
Operators save $75 per $1,000 booking. Ocean gets $80. Everyone wins except our competitors.
Key Insight:
While Booking.com spends billions on Google Ads, BluePass operators create authentic content that travelers actually want to discover. Try outspending authenticity.
of every booking → ocean conservation
This isn't charity. It's infrastructure. 8% of every booking is automatically allocated to marine conservation — reef restoration, marine protected areas, and community-led programs.
Direct funding to coral transplantation and artificial reef construction across the Coral Triangle.
Coral Triangle Initiative: 12,000 coral fragments transplanted in Raja Ampat. Local coral farmers: Training programs in Sorong and Waisai. Reef Check Indonesia: Monitoring and data collection across our dive sites.
Raja Ampat MPA Management: Ranger boat fuel and equipment. Komodo National Park Authority: Anti-poaching enforcement. Banda Sea MPA Council: Boundary buoy maintenance. Every booking = reef protection.
Arborek Village: Eco-guardian training. Sawandarek Village: Traditional Sasi fishing restrictions. Banda Neira: Sustainable tourism training. Conservation works when communities benefit.
of world's coral species in our waters
industry funding 0% conservation
of BluePass revenue → reefs
ROI on protecting the product
This isn't a marketing line. It's math. 8% of every booking fee flows to reef restoration, marine protected areas, and community conservation. As BluePass scales from East Indonesia to global marine tourism, that 8% compounds into the largest private ocean conservation fund ever created by a travel platform.
Fund 50+ coral restoration projects across the Coral Triangle
Endow 3 marine protected areas with permanent funding
The ocean's largest private conservation fund — funded by bookings, not charity
"The best way to save the ocean is to make it profitable to protect."
Every booking = reef funding. Every operator = conservation partner. Every traveler = ocean investor. Altruism isn't a feature. It's the business model.
Every dollar of revenue is designed with purpose. Conservation isn't carved out after profit — it's built into the machine from the first transaction.
Cheaper than every OTA competitor
Reef restoration, MPAs, community programs
Content creators earn from every booking they drive
Technology, payments, support
Expansion to new regions
25% commission → high overhead for sales & support teams → 100% to Google/Meta ads → $0 to conservation → operators bleed, ocean dies.
17.5% commission → ocean gets funded → creators get paid → operators save money → travelers feel good → everybody wins except Booking.com.
Net margin target: 65%+ at scale — after funding ocean conservation.
Proof that doing good and making money aren't competing forces. They're the same force.
Kai is the concierge behind every BluePass experience — handling the logistics so operators can stay on the water and travelers can enjoy the journey.
Less admin. More ocean.
A seamless experience, start to finish.
BluePass matches world-class content creators — underwater photographers, travel vloggers, marine biologists — with operators. Creators get access to incredible locations. Operators get stunning content and organic discovery. Travelers get authentic experiences they can't find anywhere else.
BluePass connects operators with underwater photographers, travel YouTubers, and marine biologists. Perfect partnerships that produce jaw-dropping content and drive organic bookings.
No staged hotel photos. Real underwater cinematography, behind-the-scenes operator stories, and genuine marine encounters. Content that makes travelers book immediately.
Creators are PROUD to partner with BluePass — the only platform that funds ocean protection. They'll promote BluePass operators over any competitor because it aligns with their values.
OTAs spend $50B/year on Google and Meta ads. BluePass spends $0 on ads. Because creators market for us — and they're proud to do it.
Burn billions on Google Ads that users block. Buy fake reviews. Race to the bottom on price. Travelers hate them.
Underwater photographers create stunning content. Marine biologists share conservation stories. Travelers discover and book immediately.
"Try outspending authenticity."
You can't buy genuine conservation impact. You can't advertise your way to ocean credibility. You can't force creators to be proud of your platform.
BluePass is the only platform creators want to promote.
Every creator partnership compounds the platform's reach and authenticity. Network effects that scale exponentially — while competitors burn cash on ads that users actively avoid.
The biggest travel platforms started with a vertical. Marine tourism is the last major vertical without a dominant player.
Asia's activity booking giant. General activities — doesn't specialize in marine tourism.
European leader in tours & activities. Minimal marine inventory, zero Southeast Asia depth.
Acquired by TripAdvisor. Broad marketplace proving the "vertical aggregator" model at scale.
BluePass enters at $4M cap — the ground floor of a proven playbook.
Pre-launch traction that proves the market wants this.
Dive shops and liveaboards across East Indonesia who can't wait to stop drowning in WhatsApp admin.
Active presence in Raja Ampat, Komodo, and the Banda Sea — the crown jewels of marine tourism.
Booking engine and operator tools in testing. WhatsApp integration working. Iterating with early partners.
Most startups launch and pray for traction. We built the network first. The supply side is locked before a single booking goes live.
Dive shops, liveaboards, snorkel tours — committed pre-launch across 3 regions of East Indonesia.
New operators joining every week. Inbound interest from Sulawesi, Bali, and the Philippines.
Raja Ampat, Komodo, Banda Sea — the most biodiverse waters on Earth. Locked in before competitors even notice.
25% of SAFE round committed before public launch. Investor interest accelerating weekly.
Marketplaces live or die on the cold start problem — getting supply before you have demand. BluePass has 50+ operators and 30M+ in creator reach before writing a single line of booking code. That's not traction. That's a moat being built before the castle is even finished.
Aggressive but achievable. Every milestone tied to revenue and growth.
MVP live with booking engine, operator dashboard, and payment processing. First 50 operators onboarded.
Expand to 150+ operators. Launch traveler mobile app. Integrate reviews & ratings system.
Hit $50K MRR. Launch premium operator tools. Begin geographic expansion to Bali and Philippines.
500+ operators, $100K+ MRR. Data moat established. Position for $3-5M Series A at 10x+ valuation.
Small team, big leverage. Each founder brings the exact skill set needed for this stage.
Deep Southeast Asia networks. 10+ years in travel and tourism. Built the operator relationships from scratch.
Full-stack engineer. Previously built booking systems handling $10M+ in annual transactions.
Ex-operations lead at a Series B marketplace. Expert in scaling supply-side logistics across emerging markets.
Beyond equity upside — real perks that connect you to the ocean economy.
Vertical travel marketplaces are acquisition magnets. Every major travel company needs marine tourism — none of them have it.
Owns Booking.com, acquired activity platforms. Zero marine tourism depth. BluePass fills a $36B gap in their portfolio.
Expanding aggressively into unique experiences. Marine tourism is the highest-margin, most Instagrammable vertical they don't own.
Activity booking giants with zero marine specialization. Acquiring BluePass = instant Southeast Asia marine dominance.
Google has acquired travel companies before. A conservation-forward booking platform with creator network = perfect brand play.
Viator reached $1.7B. Klook $2B+. A marine tourism platform at $100M+ ARR with built-in ESG story = premium public market valuation.
Every public company needs an ESG story. BluePass isn't just a marketplace — it's a conservation platform that generates revenue. For acquirers, buying BluePass = marine tourism market share + instant ESG credibility + creator network. That's a premium price tag.
A Simple Agreement for Future Equity (SAFE) is a standard investment instrument created by Y Combinator. You invest now and receive equity in a future priced round at a discounted valuation. Our SAFE has a $4M valuation cap — meaning your shares are priced as if the company is worth $4M, regardless of the future valuation.
The minimum check size is $10,000. This keeps our cap table clean while remaining accessible to angel investors and early believers.
The SAFE round closes May 4, 2026, or when we hit $500K — whichever comes first. Given current momentum, we expect to close early. First-come, first-served allocation.
60% Engineering & Product Development (booking engine, operator tools, payment systems, mobile app). 15% Growth & Operator Acquisition (onboarding team, regional expansion). 15% Operations & Team (core hires, legal, compliance). 8% Conservation Fund (reef restoration, MPAs, community programs). 2% Reserve.
East Indonesia contains the Coral Triangle — the most biodiverse marine region on Earth. It's home to Raja Ampat, Komodo, and the Banda Sea. Marine tourism here is growing 17.5% YoY, with virtually zero digital infrastructure. It's the perfect wedge into a $36B global market.
Three layers: (1) Supply lock-in — exclusive partnerships with operators who won't list elsewhere. (2) Network effects — more operators attract more travelers, which attract more operators. Data moat compounds over time. (3) Conservation moat — 8% pledge creates brand loyalty and creator partnerships that competitors can't replicate without fundamentally changing their business model.
Neither. This is a venture-backed technology company building a marketplace business. We aim to generate significant returns for investors. The 8% conservation pledge isn't charity — it's strategic. Healthy reefs = healthy tourism = healthy business. We protect the product that generates the revenue.
8% of every booking's platform fee is automatically allocated to conservation through vetted partners. Funds go to: reef restoration, marine protected areas, and community programs. Tracked transparently and reported quarterly.
BluePass partners world-class creators (underwater photographers, marine biologists, travel vloggers) with operators. Creators get access to incredible locations and equipment. Operators get stunning content that drives organic bookings. Both share in the revenue. Result: authentic content that travelers actually want to discover vs. expensive ads they actively avoid. This creates unfair advantage competitors can't replicate.
Three reasons: (1) Conservation alignment — creators are proud to promote the only platform that funds ocean protection. (2) Authentic partnerships — real relationships with operators, not just affiliate links. (3) Better economics — revenue sharing on bookings plus content licensing opportunities. Creators become genuine advocates, not just paid promoters.
$125K already committed. Round closes May 4th or when we hit $500K — whichever comes first. Current pace: we'll close early.
By submitting, you'll receive our investor deck and SAFE details. No spam. Accredited investors only. This is not a public offering.
