Pre-Seed Round Open — Closing May 4, 2026

What if every booking protected the ocean?

BluePass is the marine tourism platform where 10% of every booking funds ocean conservation. Lower commissions. Creator-driven growth. Real impact.

View Investment Details → How It Works
Operators Onboarded
Total Commission
To Ocean Conservation
Coral Triangle Focus
The Problem

The ocean's economy is broken

Tourism generates $2.5T globally. Marine operators get the worst deal — and the ecosystems that power them are collapsing.

20–30%
Commission charged by OTAs
50%
Of coral reefs lost since 1950
$0
From bookings goes to conservation
💸

Extractive Commissions

OTAs take 20–30%, spend it on ads, then bid against the same operators for traffic. The operator always loses.

🪸

Ecosystem Collapse

Marine biodiversity — the actual product tourists pay for — is disappearing. No platform treats this as a business problem.

📢

Ads Over Trust

Discovery is driven by paid ads, not authentic recommendations. Travelers don't trust it. Operators can't afford it.

The Solution

A better deal for everyone

17.5% total commission. Transparent. Impact-driven. Every booking protects the ecosystem it depends on.

🌊 BluePass17.5%
Traditional OTAs20–30%
10% Ocean Conservation
2.5% Creator Rewards
5% BluePass Revenue
⚓

Operators

Lower commissions, direct bookings, and the confidence that their ecosystem is being protected. They keep more of what they earn.

🎬

Creators

Earn 2.5% on every booking they drive. No upfront costs, no inventory. Just authentic storytelling that converts.

🤿

Travelers

Book with confidence knowing 10% funds conservation. Discover experiences through creators they trust, not algorithmic ads.

The Flywheel

Impact compounds growth

Every booking strengthens the ecosystem. Healthier reefs attract more creators, more travelers, and more bookings.

Step 1

Creators Share

Travel creators showcase marine experiences to their audiences with authentic content.

Step 2

Travelers Book

Audiences convert through trusted recommendations. Operators receive direct bookings.

Step 3

Everyone Earns

Creators earn rewards. Operators keep more revenue. 10% flows to conservation.

Step 4

Oceans Thrive

Healthier ecosystems mean better experiences, more content, more bookings. The cycle accelerates.

Traction

Already in the water

Launching in the Coral Triangle — the most biodiverse marine region on Earth.

Coral Triangle waters
📍 Coral Triangle, East Indonesia
Q3 2025
Concept validated with 20+ dive operators
Q4 2025
MVP launched — 50 operators onboarded
Q1 2026
Creator program pilot — 10 active creators
Q2 2026
First conservation fund disbursement
Q3 2026
Expand to 200 operators across SEA
Use of Funds

Where your capital goes

Every dollar is allocated to build the platform, grow supply, and create distribution.

$500K
Pre-Seed

Product & Engineering

Build the booking platform, creator tools, and operator dashboard.

40%

Operator Onboarding

Grow supply in the Coral Triangle and expand into new Southeast Asian markets.

25%

Creator Program

Launch the creator affiliate engine — onboard 100 travel creators in Year 1.

20%

Conservation Partnerships

Establish partnerships with marine conservation organizations to deploy funds.

15%
Team

Built by operators, for operators

A team that understands marine tourism, marketplace dynamics, and conservation at the ground level.

AB

Co-Founder & CEO

Strategy & Operations
10+ years in marine tourism. Built and scaled dive operations across Southeast Asia.
CD

Co-Founder & CTO

Product & Engineering
Former senior engineer at a top travel marketplace. Deep expertise in booking systems and platform architecture.
EF

Head of Conservation

Impact & Partnerships
Marine biologist with 8 years in coral reef conservation. Connected to key NGOs across the Coral Triangle.
The Ask
$500K
Pre-Seed SAFE
Closing May 4, 2026
Instrument: SAFE (Post-Money)
Stage: Pre-Seed
Focus: Coral Triangle
Get the Deck →
FAQ

Investor Questions



Marine tourism is a $200B+ market growing 8% annually. It's fragmented, underdigitized, and dominated by generalist OTAs that don't serve the vertical well. The Coral Triangle alone hosts 76% of all reef species — yet has almost no purpose-built booking infrastructure.
10% of every booking's commission is allocated to a conservation fund. We partner with established marine conservation organizations to deploy these funds into reef restoration, marine protected area support, and sustainable tourism certification programs. Full transparency via impact reporting.
We don't compete head-to-head. OTAs spend heavily on paid acquisition, which inflates their commission. Our creator-driven model replaces ad spend with authentic distribution. Lower CAC means we can sustain lower commissions while building a profitable business.
Travel creators — YouTubers, Instagram influencers, TikTokers — share unique referral links for marine experiences. They earn 2.5% of every booking they drive. No inventory risk, no upfront cost. We provide the tools, tracking, and payouts. It's affiliate marketing rebuilt for the creator economy.
The Coral Triangle is the center of marine biodiversity. East Indonesia has rapidly growing tourism infrastructure, low digital penetration among operators, and massive creator interest. It's underserved, high-growth, and the perfect proof point for our model before expanding across Southeast Asia.
Operator adoption speed, creator engagement, and regulatory environments across SEA markets. We mitigate with deep local presence, a conservation-aligned value prop that resonates with operators, and starting narrow in one geography before scaling.